Presented by BRIDGEGOOD

Presented at Wells Fargo

Chloe Limargo

PROJECT LEAD

Herman Billingsley Jr

UI DESIGNER

Dyhara Gongora

RESEARCH LEAD

Maryam Khawar

BRAND DESIGNER

870,000

people in the Bay Area suffer from food insecurity.
And for many, transportation is the biggest obstacle
in the way between them and their next meal.

That’s where Clove comes in:

Turn Hunger into Hope.

Clove is a judgement-free platform where people can get the food they need; from sources like foodbanks, food pantries, soup kitchens, and surplus items from grocery stores and restaurants.

Try the prototype!

Lost? Try to approach it with the following prompt:

You're a resident at 88 Huckleberry Ln., and are vegetarian and gluten-free.

You're in need of general groceries, but also want bell peppers and eggs. However, you do not have the money to spend on groceries at the moment, and an injury makes it difficult to leave the house.

Use the app to order these items and get them delivered to your house by Monday.

Project Timeline


Introduction

7.02.2025

Research


7.03.2025-7.27.2025

Brainstorm


Prototyping & Testing

8.02.2025-8.14.2025


7.28.2025-8.1.2025


Presentation

8.15.2025

Research

Problem Statement:
Low-income individuals in the Bay Area face significant barriers to accessing food due to limited transportation options. Research revealed that this challenge is especially acute for unhoused individuals, people with disabilities, those without personal vehicles, and community members who do not qualify for SNAP/EBT benefits. In the last five years alone, the number of people needing assistance has increased by 194%.

  • Using Secondary Research, we began looking into how and where food insecurity affects the Bay Area. Through this research, we were able to identify several obstacles that prevent people from getting the food they need, money, equipment, and transportation.

  • We began reaching out to 12 different companies, non-profits, volunteers and organizers to hear their insights on food security in the Bay Area, particularly how they have noticed money, equipment, and transportation playing a role.

  • After collecting insights from interviews, we began categorizing and ranking information to create the strongest problem statement:

Brainstorm

  • Using “How might we” and our problem statements, we began thinking about specific issues to address in our solution

  • We did a series of Crazy 8s, where we spent 8 minutes coming up with 8 different ideas, spending 1 minute on each.

  • Using the ideas we created from the Crazy 8s, we sorted our ideas into what was feasible vs what wasn’t; and what was needed and what wasn’t.

  • After deciding what we wanted the product to look like; we looked at current solutions what what they currently excel at; and where they could use more support.

Prototyping

Testing Feedback

  • Items were too large overall

  • No indication of free deliveries

  • No option to edit address until the end of the process

  • No place to enter payment info for paid options

  • No confirmation of estimated delivery

  • Colors Fail WCAG (Web Content Accessibility Guidelines)

  • Filter icons are hard to decipher

  • Reorder button placement is awkward

  • Wording for payment options is still complex

  • Colors create too much visual color

  • Alignment isn’t consistent

  • Changing banner creates opportunity to miss critical information

  • Simplify Delivery scheduling

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Fresh Track